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    Terms of Use

    Please read these terms carefully before using our services.

    Terms of Use — 2110 Fitness Coaching Platform

    These Terms of Use ("Terms") govern access to and use of the 2110 Fitness coaching platform (the "Platform"), operated by 2110 Fitness ("we", "us"), based in Calgary, Alberta, Canada.

    Contact: chris@theathleticyou.com

    Last updated: August 10, 2026

    1. What the Platform is

    The Platform is software that fitness coaches use to run remote coaching, and that their clients use to follow it. Depending on your role it provides:

    For coaches: client roster management, training-program authoring, nutrition targets, check-in review, messaging, progress tracking, and AI assistance for drafting and triage.

    For clients: your assigned training program, workout logging, nutrition logging, check-ins, progress photos and measurements, and messaging with your coach.

    The Platform is a tool for coaches. We are not your coach. The coaching relationship, its content, its quality, and its commercial terms are between you and your coach.

    2. Not medical advice

    The Platform, and any AI feature within it, does not provide medical advice, diagnosis, or treatment. Training and nutrition guidance is general fitness information delivered through your coach. Consult a qualified physician before beginning any exercise or nutrition program, and stop and seek medical attention if you experience pain, injury, or distress. You are responsible for exercising within your capability.

    3. Accounts

    Clients join by invitation from a coach. You must provide accurate information, keep your password confidential, and be at least 16 years old (or the age of digital consent where you live) to hold an account. You are responsible for activity under your account.

    4. Artificial intelligence

    The Platform uses AI models to assist coaches — for example drafting programs, summarising check-ins, and answering nutrition questions in the coach's voice.

    • AI output is assistive, not authoritative. It can be wrong. A coach reviews and remains responsible for the coaching decisions in their practice.
    • Your data is sent to AI providers to produce these outputs. See the Privacy Policy for what is sent, to whom, and what is excluded.
    • Coaches may supply their own AI provider keys. Where a coach does so, AI usage on their roster is billed to that coach by their provider, under that provider's terms.

    5. Health and sensitive data

    The Platform stores information some jurisdictions treat as sensitive: body measurements, body weight, progress photographs, nutrition logs, recovery metrics, and free-text notes to your coach. You provide this voluntarily, and it is visible to your coach and to organisation administrators of the coaching business you belong to. It is not shared with other coaching businesses on the Platform.

    6. Acceptable use

    Do not: use the Platform unlawfully; upload content you lack rights to; attempt to access another user's or another coaching business's data; probe, scan, or interfere with the Platform's security; scrape it by automated means; or resell access without our written agreement.

    7. Your content

    You keep ownership of content you create — programs, notes, logs, photographs. You grant us a limited licence to host, process, and display it strictly to operate the Platform for you and your coach.

    8. Data export and deletion

    You may request an export of your data, or its deletion, at any time by contacting us. Coaches can export client data through the Platform. We will action deletion requests within 30 days, except where we must retain records to meet a legal obligation. Deleting an account removes your personal data; anonymised or aggregated records may be retained.

    9. Subscriptions and payment

    Coaches subscribe to the Platform on the terms agreed at signup. Fees are stated at purchase and may change with at least 30 days' notice. Clients do not pay us — they pay their coach directly, on terms set by that coach, and we are not party to that arrangement.

    10. Availability

    We aim for continuous availability but do not guarantee it. The Platform may be unavailable for maintenance, updates, or reasons outside our control. It is provided "as is", without warranties of any kind to the fullest extent permitted by law.

    11. Limitation of liability

    To the fullest extent permitted by law, we are not liable for indirect, incidental, or consequential damages, for loss of data or profits, for injury arising from physical training undertaken through the Platform, or for the conduct or advice of any coach. Where liability cannot be excluded, it is limited to the amount you paid us in the twelve months preceding the claim.

    12. Termination

    You may stop using the Platform and request deletion at any time. We may suspend or terminate access for breach of these Terms, or where required by law. On termination you may request an export of your data.

    13. Changes

    We may update these Terms. Material changes will be communicated through the Platform or by email before they take effect. Continued use after that constitutes acceptance.

    14. Governing law

    These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein. Disputes are subject to the courts of Alberta.

    15. Contact

    Questions about these Terms: chris@theathleticyou.com